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The advertising ceiling is the moderate amount of adverts permitted to the newspapers and television stations. It is somewhat like a bone that they fight over in order to survive. The newspapers complain that the television stations’ ceiling is higher than theirs. Beyond the parameters applicable in the rest of European. The more advertising the television stations are permitted, the less is left over for the newspapers. That is why the editors of the press expect to be financed by the State. Either we must raise the ceiling, or we must provide public financing.
The newspaper reader does not come into the equation at all. By the same token, the information market, the real one, is not even taken into account. The money must come from the contributors or the large financial groups. In fact, it is companies such as Fiat, Telecom, ENI, Intesa San Paolo, etcetera that fill the pages of paid advertising in the daily newspapers and that consequently influence the pens of the financial journalists. Who would dare to bite the hand that feeds him?
How many people were there that criticised “tronchetto dell’infelicità’s” management when he was still Chairman of Telecom? Who told the truth about the value of the Telecom shares, bought last year by the banks at 2.9 euro while everyone knew they were actually worth 1.5 euro (as I wrote in the blog at that time)? By the way, who actually owns the banks? Whose money did they use to pay out “tronchetto”? Could it by any chance belong to some of the current account holders and certain investors? Who was it that undertook the financial/judicial investigations against Cesare Geronzi, the Chairman of Mediobanca’s Oversight Committee (OVERSIGHT?), who was committed for trial yesterday on charges of extortion in connection with the Eurolat portion of the Parmalat trial?
The editors and journalists would like to sell more advertising space, not so much for the readers’ benefit, but in the interests of unbiased information. Would the newspapers be forced to shut down if there was to be no more advertising revenues and State sponsored charity? Well, let them shut down then. Newspapers print if the reader buys. Otherwise they cannot inform. The press can be the darling of the large companies or act as the press office for the political parties. A legitimate role? Yes, but why must we pay for it through our taxes? And above all, why should we bother to buy the newspaper?

Posted by Beppe Grillo at 11:09 AM in | Comments (1) | Comments in Italian (translated) Post a comment | Sign up | Send to a friend | | GrilloNews | listen_it_it.gifListen |
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This is an incredible video. I was blown away by the distortions, the lies, and the misinformation on the deadly effects the incineration of urban waste causes on the environment and the people. But most astonishing was the sight of city officials blatantly trying to stop protesters from challenging their lies. The most disgusting sight came when the police requested the identity papers of one of the protesters. I understand that in Italy, a citizen cannot refuse such a request but this video makes obvious the blatant use of the law to stop freedom of speech. It's one of the most disgusting limitations of freedom I have ever seen. There was absolutely no need for the police to intervene in any way, shape or form during that meeting. The confrontation of opinions during that meeting were a lot more civilized than any of the debated I witnessed on "Porta a Porta" where participants actually tried to physically assault each other. How come nobody called the police then? The content in this video is thorougly and utterly disgusting! And should on the off-chance such an action take place here, the media would be all over such an incident. More amazing still is watching the "expert" that made the presentation admit that he didn't believe a word on the harmless effects of incinerators he so convincingly had declaimed minutes earlier. Talk about farce Italian-style!

Posted by: LP | April 6, 2008 05:57 PM


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