Gianroberto Casaleggio speaking at the Ambrosetti Forum, Cernobbio, 8 September 2013. Watch the video
ďRevolutions in communication have always been at the centre of change in social organisations. The internet, that offers people global access to information, is no exception. But the internet is not just a super-media destined to absorb all the others, but above all it offers a process to transform society. Today we have reached a tipping point thanks to the internet, a massive step change, for the world of politics. As happened during the presidential elections in 1960, with the first TV debate between John Kennedy and Richard Nixon, when the world of politics understood that from that moment onwards, election campaigns would be won or lost on TV. While Iím talking here today, Iíll try to give some information to explain how and why the Internet is influencing the world of politics and how it will change it in the near future.
Properties of the internet
The internet has certain properties that can influence different aspects of our society, and in this case, the world of politics. Iíve chosen the Parthenon as an image with a symbolic meaning in relation to Pericles and Athenian democracy that is often associated with direct democracy. Letís start with the columns of the Parthenon to look at the properties of the internet:
- Transparency, taken to be the transparency of the institutions, the worlds of politics and economics;
- Disintermediation, elimination of any intermediary structure that has no added value, with particular reference to bureaucracy;
- Credibility, on the internet, credibility takes on an absolute, economic and political value. Anyone lacking credibility cannot make use of the internet, and in fact it produces a negative and opposite effect for them;
- Interaction, this goes from "one to many" to "many to many", a number of people communicate with a lot of other people;
- Aggregation, the continual creation of communities with common interests and objectives at a transnational level, not just local;
- The transformation of processes and organizations, that are being transformed from pyramid structures to star-shaped organizations, with multiple interconnections that can increase over time;
- Access to information, that will become global, usable by everyone with access to the internet, and itíll become bidirectional, so that anyone can enter information and anyone can use it. Trends
Letís now consider the most important trends. Direct democracy is taking root, in different ways, in all parts of the world. This is in contrast to representative democracy. With direct democracy, citizens are having direct participation in political initiatives instead of voting for representatives that take decisions for them. The second trend is the widespread knowledge about political and social topics and the increase in citizen awareness. They can thus take action in relation to decisions that, up until now, have been taken above their heads.
The centrality of the citizen, giving rise to the creation of virtual communities, of political pressure groups, and the ability to shift voting patterns in a short time. The importance of community, that is continually increasing. This will be accentuated at a local level where the implementation of government policies is more visible. This will also have a knock-on effect at a national level.
Going back to the first time Richard Nixon and John Kennedy appeared on television, people said: "show me a politician that doesnít understand television and Iíll show you a loser", today the same is true: "show me a politician that doesnít understand the Internet and Iíll show you a loser". Gianroberto Casaleggio
Posted by Beppe Grillo at 09:29 PM in Technology/Internet
(1) | Comments in Italian (translated)
Post a comment
| Sign up
| Send to a friend | | GrilloNews
View blog opinions
Tweet | | Condividi