We’re making Beer

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At Easter: a great bit of news. A tiny wonderful factory has reopened. And it’s partially thanks to this Blog. It’s the brewery at Pedavena and they have sent me this letter.
A tiny starting point, for getting the whole country to begin functioning again. But an important one.

”The Brewery’s siren is back marking out the time frames in the village after 6 months of silence. Tuesday 4 April at 8 o’clock on the dot, activity in the ex-Heineken factory started again. Today it is owned by Castello di Udine Spa.
For all of us it is a great joy and a great satisfaction that we want to share with everyone who like yourself, has supported and helped us to save Pedavena’s brewery.
In this first phase, 20 workers are back at their jobs while 41 are still laid off.
This is the first phase of a long journey that has established that work will be rotated so that everyone gets a chance and by the end of the first year twenty other workers will return. It is hoped that the remaining workers will be back within 2 years.

In the month of April, the machines will be up and running. From the start of May the master brewers can prepare the yeasts so that we’ll have the first beer by the end of the month of May.
Production will once more be a totally Italian beer of great quality. It will be marketed using the age old brand name of Birra Pedavena.

So that the company can produce Birra Pedavena in the traditional ways, it has engaged the master brewer Gianni Pasa who has previously created the famous "birra del centenario" at Pedavena. He’s a real expert and has great experience of working both in Italy and abroad and is passionate about aiming for the highest quality.
In the meantime, as well as carrying out the work to get the machinery working again, we are concentrating our efforts to relaunch the brand name Birra Pedavena by making people aware of its centuries of history. We are also making efforts to reopen the museum which is sited within the factory. Within a short time it will be open to all those who come to Pedavena.

Anyway the new life of Birra Pedavena has started. It’s a life that we can all contribute to, just as we have done to save it.
We would like to thank you once more for your efforts. We will keep you informed of the progress as the situation evolves and as various initiatives are organised.
We would like to take this opportunity to wish you a Happy Easter.”

The workers of Birreria Pedavena.

Happy Easter from Beppe Grillo to blog readers, to MeetUp folk and to all honest Italians.

Posted by Beppe Grillo at 10:04 PM in | Comments (1)
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Interesting. This reminded me of the story that I'd read at level 12. "The miller of the town." Yours is as interesting and similar as that one.

Posted by: John | February 5, 2007 11:15 AM

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