Vaseline words

Journalists live on words, on those that have not been spoken and on those that have been spoken but whose meaning has been changed. Their observation point, which is the same as their main advertisers, transforms the words making them digestible, fluid, better than a laxative.
Journalists fear that their words may disturb the sensibilities of the people, their equilibrium and the market. So they use them delicately dressed up in adjectives. Camomilewords. Words that take you for a ride but sweetly so that they don’t hurt you. Words made of butter and of Vaseline.
To understand the gentle spirit of the journalists that don’t want to hit us with the truth but want to write something so as not to hide the fact, it’s enough to analyse an article.

Article: Salta la quotazione di Pirelli Tyre {Pirelli Tyre fails to get accepted on the stock exchange}
Date: Saturday 1 July 2006
Newspaper: La Repubblica

”The company based in via Negri prefers not to sell off an important asset of the Group”
can be read:
”No one wanted to buy Pirelli Tyre shares at a price that was beyond the market”,

”In Italy there’s increasing awareness about the placement of shares”
can be read:
“Investors no longer want to be taken for a ride by Tronchetti.”

“An operation that would have allowed the Bicocca Group to collect 600 Million Euro needed to repay the exit of the financial partners of Olimpia”
can be read:
”The money requested from the Stock Exchange would not have resulted in greater investment in Pirelli Tyre, but was to pay the debts of another company”

"The current conditions of the financial markets, and in particular, the current activity on the Stock Exchange of the main sector operators in the world do not permit the attribution to Pirelli Tyre a valuation that faithfully and adequately  mirrors the intrinsic value of the company"
can be read:
"We didn’t manage to place the shares at the price we wanted and we’ve got to say something."

"Yesterday even the company called Tim Brasil failed to get accepted on the stock exchange and the article modestly says that to face up to the debts, “Telecom could lower the level of investments in the next three years having already put into action many technological modernization programmes"
can be read:
"Not likely that we will accept the liberalization of the last mile!."

Posted by Beppe Grillo at 02:48 PM in | Comments (0)
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