The city and the rainbow

double_rainbow.jpg
photo from spaceview.com

If advertising is an invitation to consume, what is left but advertising for those who cannot consume?
Advertising is a good of visual consumption available for everyone. The more we see, the more we fall into line, we feel reassured. Advertising is the enemy of the rainbow. Once upon a time the sandwich men were paid for carrying round advertising messages, today people do it for free, and if they could they would pay.
For how long have we been living without breathing immersed in advertising shit? Itís a brown mess that submerges the cities, the people in designer clothes from tip to toe, objects, the sacred and the beautiful. We pay because advertising is paid for with the product, to see our cities transformed into boobs and bums and great brand names. The Mayor of San Paolo has banned advertising. Renzo Piano has written me a letter. If any Italian mayor wants to imitate Gilberto Kassab let them knock once.

ďDear Beppe
In San Paolo in Brazil, Gilberto Kassab has decided to remove abusive advertising and to forbid it. And while he was at it, he has forbidden any form of advertising on the walls of the city. Itís a historic decision that goes in step with that adopted elsewhere to limit and forbid access by car to the historic town centres and to only build car parks in the periphery and in the green belt. Pollution in the cities is obviously in the atmosphere but it is also acoustic and visual and if the spaces of the cities are massively occupied with advertising stereotypes, they all become the same. Cities are places of diversity, of surprises, of discovery, of human and cultural curiosity. They are places of exchange, by decorating them with advertising their character is hidden, it makes them all the same, it flattens them under a single unique annoying stamp.
There are those who say that San Paolo has lost in vivacity and colour. I donít believe that. I think that it is rather the addiction to the commonplace (that today is called trash) that plays nasty games. On the contrary I am certain that the absence of visible rubbish will help to gather emotions that have been a bit forgotten, those of the urban environment. Weíll see. ITíS A GOOD SIGN. Greetings.Ē
Renzo Piano

V-day:
1. Support V-day
2. Participate in V-day
3. Put your photos on www.flickr.com with the tag Vaffa-day
4. Put your videos on www.youtube.it with the tag Vaffa-day
V_day_Gaber.jpg

Posted by Beppe Grillo at 09:23 PM in | Comments (1)
Post a comment | Sign up | Send to a friend | | GrilloNews | TrackBack (0) |
View blog opinions



Comments

It's very rare that I wear a t-shirt with a name on it because first I paid for it and second I don't need to be a free walking billboard for who already got my money.

Posted by: Giovanni Principe | August 21, 2007 06:47 PM


Post a comment


Beppe Grillo's Blog is an open space for you to use so that we can come face to face directly. As your comment is published immediately, there's no time for filters to check it out. Thus the Blog's usefulness depends on your cooperation and it makes you the only ones responsible for the content and the resulting outcomes.

Information to be read before using Beppe Grillo's Blog

The following are not allowed:
1. messages without the email address of the sender
2. anonymous messages
3. advertising messages
4. messages containing offensive language
5. messages containing obscene language
6. messages with racist or sexist content
7. messages with content that constitutes a violation of Italian Law (incitement to commit a crime, to violence, libel etc.)

However, the owner of the Blog can delete messages at any moment and for any reason.
The owner of the Blog cannot be held responsible for any messages that may damage the rights of third parties Maximum comment length is 2,000 characters.
If you have any doubts read "How to use the blog".

Post a comment (English please!)


First name and Surname*:

Email Address*:
We remind you that anonymous messages (without real first name and surname) will be cancelled.
URL:


* Compulsory fields



Send to a friend

Send this message to *


Your Email Address *


Message (optional)


* Compulsory fields