The journalist De Gregorio has taken the position held by Padellaro. He will be the head of l’Unità. A newspaper assisted by public charity. Anyway, like the others. They get by on advertising which is ever decreasing and from the taxes of the Italians. Soru, the governor of the Centre Left, will finance his newspaper with income tax. Ours not his. In a free market, l’Unità would have already been closed down with the albums of the figurine of Topo Gigio Veltroni. Others, like Libero, Il Riformista, Il Foglio would never have got off the ground. Public financing of newspapers is not public. In as much as the decisions are not taken by people. No one would give financing to a charity called Polito or one called Feltri. The almoners of the press are the parties and the lobbies. They are ALL newspapers with affiliation. Il Sole with Confindustria, la Repubblica with the PDminusL, il Corriere with the refined salon of Geronzi and of the Tronchettis. If you take orders you take money, otherwise you close down. In the next ten years the newspapers, not just in Italy, will disappear. We will remember them like a Jurassic era together with Scalfari. All over the world, the big publishing groups are cutting their personnel, reducing the number of publications, transferring their investments online. Advertising is migrating to the Internet. In 8 to 10 years the process will be complete. Media that is not controllable. It’ll be the citizens creating the news. The infrastructure will be decided by the surfers. The more you are credible, the more you are visited as time goes by. I’m not being optimistic. That’s what’s happening now.
Marco Travaglio said that l’Unità has reached a daily average of 48,000 copies. Because he is modest, he didn’t add that most of the copies are sold because of him. In recent years, many people have bought l’Unità just to read Bananas or Uliwood Party. In fact, Travaglio has not been appointed director of l’Unità. Travaglio is participating in this blog with “Passaparola” once a week. Often, without the support of an editing team, directors, journalists, proof-readers and lackeys, 170,000 viewings on YouTube as well as those who follow on live streaming. Without getting anyone to pay taxes. Four times the number of copies per day for l’Unità. Without publishers, without a license fee, without advertising. It’s the Internet, beautiful. Who wants to can pay if they want to pay.


The first ten “free conversations” of Marco Travaglio, about three and a half hours, have been collected together, with the title: "Ci pisciano addosso e ci dicono che piove" {They piss on us and tell us it’s raining}, in the first edition of the “Passaparola” series that is available from today on the blog.